LEANDER, TEXAS (Aug. 29, 2025) — The Texas State Florists’ Association (TSFA) thanks President Ed Fimbel, CFD, TMFA, for his leadership as his term of office nears completion. Fimbel will be succeeded by First Vice President Marisa Guerrero AIFD, CFD, TMF, who will assume the TSFA presidency on Sept. 1.

During his tenure, President Fimbel continued his dedication to floral education by supporting every in-person and virtual TSFA floral certification testing event for high school students. He played a key advisory role in the development of the virtual reality program for Level 1 Certification, which will be available later this year. He also contributed to the advanced floral design curriculum project and presided over the successful Texas Floral Expo in League City. Fimbel’s inspirational leadership was most evident as he encouraged volunteers and dedicated countless hours to teaching, mentoring and supporting floral industry professionals, teachers and students. 

“We are incredibly grateful for Ed’s leadership and are in awe of his tireless work ethic,” said TSFA Executive Director Michelle Karns, CAE. “His encouragement and support have helped create the warm community and culture for which TSFA is known. Through relationship building at the local, state and national levels, and a clear strategic vision, Ed has helped the association achieve significant goals during his presidency. We look forward to continued collaborations over the coming years.”

TSFA also extends its gratitude to the following board members whose term of office concludes on Aug. 31: Immediate Past President Susan Piland AIFD, CFD, TMF, Wholesale Director and Treasurer John Priest and Retail Directors Yolanda Amos TMFA and Iuliia Prokhorova AIFD, CFD, TMF.

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Established in 1914, the Texas State Florists’ Association (TSFA) is the premier organization representing floral industry professionals throughout the state and beyond. Through conferences, meetings, the Texas School of Floral Design, publications, and certification programs for high school students, teachers and designers, TSFA achieves its mission of cultivating member success and a strong floral community. Membership benefits include access to exclusive resources, publications and educational materials, as well as significant discounts on registrations for conferences and other events. With a commitment to floral professionals that spans more than a century, TSFA eagerly seeks innovative ways to advance the floral industry. Learn more at tsfa.org.